“During a typical week, teens spend an average of 12.5 hours, up from 10.7 hours last year. ‘Tweens spend an average of 6.5 hours online, compared to 5.2 hours last year.”
A June 19th study from research firm Youth Trends finds that mobile, web, and TV usage among teens and “tweens” is on the rise. Data is collected and reported on every 6 months and information from the winter is available here, and the recent report information were brought to light in a mediaweek article. The actual Youth Trends report is only available to subscribers, but many of the general figures can be found online in other recent articles.
here’s another recent article with statistics from a Nielson Online Video Census – “Teens Biggest Users of Online Video”